Why is it more expensive than other tea?
The artisanal production of organic matcha is a process that requires lots of human resources and time. Over practically 1000 years, this unique process has changed very little. Each step of production--from the cultivation of the tea plant to its last phase of growth in the shade, to the harvest, the meticulous selection of leaves, grinding by hand-shaped granite blocks, and the preparation--involves specialized artisans.
Kumiko Matcha is 100% produced in Japan by farmers who follow the strict international standards of organic farming and who have been growing tea for more than 100 years. Labor is more expensive in Japan than in China, or in Sri Lanka, for example.
Furthermore, 99% of matcha produced in Japan is consumed in Japan. A very small portion is exported (even though this is changing), so the costs of importation and shipping to Europe are high. However, considering the cost of shipping in France, we offer better prices than Japanese suppliers of equal quality.
When you drink a bowl of matcha, you obtain the equivalent of 10 bowls of normal, infused green tea. So if you mainly drink green tea for its health benefits, the corresponding price is in fact quite reasonable.
PS: In the past, matcha was reserved solely for the elite: the Samourais, the Emperor, and important members of the government. Now the price is much more reasonable than at the time.
What is the difference between Kumiko Matcha and other brands?
The main differences between us and other brands are:
Freshness – we only import small quantities, which means that our matcha is prepared to order each month. You obtain a much fresher product than what you would find in large shops or in stores that order huge quantities to stock for the entire year.
How can we recognize "fresh" matcha? A deep green color, very subtle (if any) bitterness, and a fresh, herbal aroma of green tea.
The highest standards of quality – during production the tea leaves are sorted by quality. The youngest and most delicate leaves are set aside exclusively for premium quality matcha. Unfortunately, many products sold as "matcha" are not matcha: they are actually made with normal green tea powder.
Matcha has unique qualities:
- the tea plant is grown in the shade for the last part of its life
- hand picked
- sorted and evaluated according to the quality of the leaves
- the stems and veins are removed
- the tea is ground by granite blocks
Many of the green tea powders available in bulk that we find in stores do not go through these steps. This means that they are not true "matcha" teas. This is why the majority of products available in stores are very bitter and dull in color, sometimes even appearing yellow or brown (this signifying that the stems and the veins were not properly removed).
We offer one thing and one thing only: matcha tea – At Kumiko Matcha, matcha tea is our only product and only focus...It is our passion and the very essence of what we promise you. Unlike other companies who sell all kinds of tea, we concentrate on doing one thing with excellence: finding and providing you the highest quality matcha.
What does matcha tea taste like?
Chlorophyll and amino acids give a unique taste to matcha tea. A taste with a rich and velvety mouthfeel, herbal and vegetal initially, subtly sharp, with a hint of tannin followed by a sweet aftertaste. Matcha is prepared traditionally in a bowl with a Japanese whisk and has a deep, full-bodied green color. The intensity of the experience is comparable to your first sip of a good wine.
Matcha adds its taste and its green color to your creation, whether it be a smoothie, latte, a pastry, or any other sweet or savory dish.
How will I feel after a bowl of matcha?
You will feel a higher level of consciousness, ease of focus, and sense of presence in everything you are doing. All while staying very calm. You'll feel a free flow of pure energy and experience a clarity of mind that is excellent for doing work..
It's a very beneficial state of mind for writing, learning, studying, and doing any activity that requires intense concentration. It is also an excellent way to fight fatigue.
Are Kumiko Matcha's teas certified organic?
Yes, all Kumiko Matcha tea is certified "Organic Farming" according to European standards. This means that there are absolutely zero pesticides used in the production of our products.
All of our products are tested in an independent lab in Germany for the presence of herbicides, pesticides, and other chemical residues. Any product that does not pass the test is destroyed. In fact, we test for the presence of over 200 varieties of chemical products so that our products conform with the highest international standards. We set the bar extremely high when it comes to the quality of our products.
Nowhere else in Asia, in the United States, or in South America will you find a product that is as rigorously tested, since these countries have more relaxed regulations (for example, the use of pesticides is authorized).
Our products arrive from Japan in refrigerated containers to the Hambourg port in Germany, where they are quickly transfered to a warehouse that is also refrigerated. Even if it is not necessary to refrigerate matcha to store it, this additional care makes our products even fresher. Few other high quality tea brands have such high standards.
Where is matcha tea grown?
Our teas are grown in Japan in the Nishio region. It's one of the oldest tea growing regions in the world. The Nishio region is known for its specialization in matcha growing.
Why is it so good? Does it taste like other teas?
Matcha is full of umami, a Japanese term that means "deliciously tasty," and also the fifth basic taste along with sweet, sour, bitter, and salty. Umami has a sweet, lasting aftertaste. It makes you salivate and gives you a fuzzy, soft feeling on the tongue, stimulating the throat, the palate, and the back of the tongue. It has a robust acidic structure and a long finish, sometimes lasting up to 30 seconds.
Due to its complexity, matcha is more comparable to a fine wine than other teas.
Should I worry about radiation from Fukushima?
No, our producers and our independent lab in Germany conduct the most rigorous tests on our products. No trace of radiation has been detected.
How much matcha do I need per bowl/cup?
About 1 gram, or one scoop with the chasaku (traditional bamboo spoon), or 1/2 teaspoon. So, a 30g box of Kumiko Matcha contains the equivalent of 30 bowls.
How much do you have in stock?
We have very limited quantities of premium matcha available since we import in small quantities and since only 1% of the matcha produced in Japan is exported.
In fact, each year the Japanese produce 100,000 tons of tea, of which 99% is destined for domestic consumption while only 1% is exported. Even though Japan is one of the biggest producers of tea in the world, the Japanese consume so much tea that Japan imports more than 50,000 additional tons of tea for its inhabitants.
Some of our teas are also available in select organic shops and restaurants that offer our products.
Therefore, our stock runs out quickly since our clients order regularly each month.
Where do you ship to?
We offer tracked shipping to metropolitan France with Colissimo.
- Delivery is free for all orders over 50€.
- Fixed price of 6€ for other orders.
- Orders are sent out the next day, you will receive your order in 3-4 business days.
We ship to the European Union for a fixed price of 15€.
- Delivery by post in 5-6 working days.
Can I drink matcha tea while breastfeeding?
It is generally recommended to limit your consumption of caffeine during breastfeeding, however matcha contains much less caffeine than coffee. You can drink 1-2 cups of matcha per day.
How do I store my matcha?
The most important thing is to keep the lid on your matcha tightly shut, out of direct sunlight, and in a cool, dry location. If you take the powder out of its box, it should be stored in the dark.
If you would like to keep your matcha "fresh" longer (more than a month), keep it in the refrigerator or even the freezer.
If you consume it regularly, room temperature will suffice.
How much matcha should I drink?
There are no strict guidelines, but if you are sensitive to caffeine limit your consumption to 1-2 bowls per day. Matcha increases your energy levels for 4-5 hours, so don't drink it close to bedtime.
Can matcha help me lose weight?
It's possible. Even though no miracle solution exists, matcha and green tea have thermogenic properties proven to speed up your metabolism. This means that your body will naturally burn more calories. Matcha can also reduce your appetite. In combination with a healthy diet and regular physical activity, matcha is an excellent asset for losing weight.
If represent a store or a restaurant, can I sell your products?
Yes, visit our distribution page or contact us.
Some of the most refined and famous restaurants in the world serve matcha, and many acclaimed chefs drink it daily.
To understand for yourself, try Kumiko Matcha starting today. Or talk with us to find out how your restaurant can join our premium circle, by invitation only. We will train your team on the preparation and presentation of these rare teas, and we will give you a list of talking points for your serving staff. Contact us to find out more.
If I represent a company, can I buy your products for my office and/or for my employees?
Our friends and readers who drink Kumiko Matcha at work tend to be at the top of their game, happier, focused, and relaxed at the same time, with optimal health and, above all, being calmly productive.
We offer full support, training, personalized internships, and exceptional customer service. Ordering is very easy and can be scheduled automatically according to your needs. Contact us to discover how Kumiko Matcha can contribute to your health and the productivity of your organization.Have a question that we didn't answer here? Click here to ask us directly!